[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/offreud.cz\/proc-budovat-znacku\/#Article","mainEntityOfPage":"https:\/\/offreud.cz\/proc-budovat-znacku\/","headline":"Pro\u010d budovat zna\u010dku","name":"Pro\u010d budovat zna\u010dku","description":"Ka\u017ed\u00fd, kdo si n\u011bkdy kupoval oble\u010den\u00ed, v\u00ed, kolik nejr\u016fzn\u011bj\u0161\u00edch zna\u010dek, nab\u00edzej\u00edc\u00edch prakticky ty sam\u00e9 produkty, existuje. Stejn\u00e9 je to nap\u0159\u00edklad i v kosmetice. Divili jste se n\u011bkdy, pro\u010d tomu tak je, kdy\u017e nab\u00edz\u00ed prakticky to sam\u00e9, p\u0159\u00edpadn\u011b jen s mal\u00fdmi odli\u0161nostmi? Jestli si mysl\u00edte, \u017ee jde o z\u00e1kazn\u00edka, pak jste na omylu. Hlavn\u00edm c\u00edlem v\u0161ech […]","datePublished":"2020-06-22","dateModified":"2020-06-22","author":{"@type":"Person","@id":"https:\/\/offreud.cz\/author\/#Person","name":"","url":"https:\/\/offreud.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"offreud.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/offreud.cz\/wp-content\/uploads\/znacka1.jpg","url":"https:\/\/offreud.cz\/wp-content\/uploads\/znacka1.jpg","height":0,"width":0},"url":"https:\/\/offreud.cz\/proc-budovat-znacku\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":481,"articleBody":"   Ka\u017ed\u00fd, kdo si n\u011bkdy kupoval oble\u010den\u00ed, v\u00ed, kolik nejr\u016fzn\u011bj\u0161\u00edch zna\u010dek, nab\u00edzej\u00edc\u00edch prakticky ty sam\u00e9 produkty, existuje. Stejn\u00e9 je to nap\u0159\u00edklad i v kosmetice. Divili jste se n\u011bkdy, pro\u010d tomu tak je, kdy\u017e nab\u00edz\u00ed prakticky to sam\u00e9, p\u0159\u00edpadn\u011b jen s mal\u00fdmi odli\u0161nostmi?Jestli si mysl\u00edte, \u017ee jde o z\u00e1kazn\u00edka, pak jste na omylu. Hlavn\u00edm c\u00edlem v\u0161ech t\u011bchto firem je dosa\u017een\u00ed zisku, a to jak\u00fdmikoliv mo\u017en\u00fdmi prost\u0159edky. A v\u011b\u0159te, \u017ee oni dob\u0159e v\u011bd\u00ed, pro\u010d budovat zna\u010dku SEOLight a \u017ee se jim to v kone\u010dn\u00e9m d\u016fsledku vyplat\u00ed. Jak\u00fd je ale princip za t\u00edmto jedn\u00e1n\u00edm?T\u00edm hlavn\u00edm c\u00edlem je samoz\u0159ejm\u011b odli\u0161it n\u00e1\u0161 produkt od produktu konkuren\u010dn\u00ed firmy. Tak bude z\u00e1kazn\u00edk v\u011bd\u011bt, \u017ee si kupuje nap\u0159\u00edklad tri\u010dko od zna\u010dky A, a ne od zna\u010dky B. D\u00e1vaj\u00ed t\u00edm z\u00e1kazn\u00edkovi mo\u017enost se rozhodnout, kter\u00e9ho v\u00fdrobce bude podporovat. Pokud nesouhlas\u00ed s n\u011bkter\u00fdm z nich, nap\u0159\u00edklad mu u n\u011bkter\u00e9 z firem vad\u00ed, jak se chov\u00e1 k zam\u011bstnanc\u016fm, p\u0159\u00edpadn\u011b \u017ee se nechov\u00e1 ekologicky, m\u00e1 mo\u017enost, jak zajistit, aby jejich produkty nekupoval.D\u00e1le je zde faktor reklamy. Je toti\u017e mnohem v\u00fdhodn\u011bj\u0161\u00ed propagovat jednu zna\u010dku, ne\u017e spoustu konkr\u00e9tn\u00edch produkt\u016f. Vid\u00edme to nap\u0159\u00edklad v reklam\u00e1ch na oble\u010den\u00ed \u2013 nepropaguj\u00ed nap\u0159\u00edklad tuto mikinu, nebo tyto d\u017e\u00edny, n\u00fdbr\u017e jen a pouze danou zna\u010dku. T\u00edm samoz\u0159ejm\u011b nazna\u010duj\u00ed, \u017ee v\u0161e, co dan\u00e1 firma vyprodukuje, je prvot\u0159\u00eddn\u00ed kvality, bez ohledu na to, o jak\u00e9 zbo\u017e\u00ed se zrovna jedn\u00e1.V\u00fdjimku zde pak tvo\u0159\u00ed kosmetika a \u010distic\u00ed prost\u0159edky, jeliko\u017e zde je dobr\u00e9 uk\u00e1zat u\u017eite\u010dnost a efektivitu jednoho dan\u00e9ho produktu, nap\u0159\u00edklad rt\u011bnky \u010di \u010disti\u010de na toaletu. Je to toti\u017e ten nejefektivn\u011bj\u0161\u00ed zp\u016fsob, jak z\u00e1kazn\u00edky p\u0159esv\u011bd\u010dit, aby si n\u00e1\u0161 v\u00fdrobek koupili.Zna\u010dka samoz\u0159ejm\u011b pom\u00e1h\u00e1 v konkuren\u010dn\u00edm boji i jinak. Je zde toti\u017e je\u0161t\u011b mo\u017enost han\u011bn\u00ed konkurence. Vid\u00edme to nap\u0159\u00edklad v reklam\u00e1ch, kde je srovn\u00e1n\u00ed mezi propagovan\u00fdm produktem a \u201eb\u011b\u017en\u00fdm prac\u00edm pr\u00e1\u0161kem\/prost\u0159edkem na myt\u00ed n\u00e1dob\u00ed\u201c. Jist\u011b, je zak\u00e1z\u00e1no zm\u00ednit n\u00e1zev konkuren\u010dn\u00ed firmy, av\u0161ak typick\u00fd tvar lahve \u010di barva jej \u010dasto bezchybn\u011b prozrad\u00ed.Jak je vid\u011bt, je to pom\u011brn\u011b u\u017eite\u010dn\u00e1 v\u011bc. Av\u0161ak mus\u00edme b\u00fdt opatrn\u00ed, abychom neplatili v\u00edce za zna\u010dku, ne\u017e za samotn\u00fd v\u00fdrobek. To by toti\u017e byla ztr\u00e1ta pen\u011bz.                                                                                                                                                                                                                                                                                                                                                                                                  Pro\u010d budovat zna\u010dku"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d budovat zna\u010dku","item":"https:\/\/offreud.cz\/proc-budovat-znacku\/#breadcrumbitem"}]}]